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Sunday 18.08.2019 | Name days: Liene, Helēna, Elena, Ellena, Liena
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Broadcasting organizations ask NEPLP to stop meddling with public media contents

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe board of Latvian Association of Broadcasting Organizations urges the government and National Electronic Mass Media Council to continue realizing reforms in public media.

LRA values and invites NEPLP to maintain its stance – not to meddle with contents of public media. «Latvian media enjoy a great deal of trust from residents. This is why we believe this is the greatest recognition the media can receive, and we have to do our best to maintain that, because content independence and autonomy of media is the foundation for democracy and legislative system,» says the board of LRA.

LRA asks Finance Ministry, State Audit and NEPLP to put effort into ensuring use of state budget funds for the public media in the most effective way and focus on certain digits that point to a lasting crisis in financial management.

At the moment, Latvijas Radio is made up of five programmes whose total revenue in 2016 was more than EUR 9,160,000. Revenue of Latvian commercial radio advertisement market for the same period was EUR 8,900,000.

Using this money, commercial radio stations have been able to finance more than 40 radio shows. Of course, Latvijas Radio produces a lot of original content, and it only makes sense for their costs to be objectively larger. However, such a difference in costs for a single show raises a lot of questions LRA wishes to discuss.

Analysis of completion of Latvian Television’s public orders and plans for 2017 shows that there is no clear system in place to guarantee transparency. For example, the cost of a single hour of broadcast has grown 39% in the past two years. The cost of analytical programmes had declined 37% in 2016 when compared with 2015 and have since returned to the previous level, representatives say.

At the same time, the cost of cultural and music programmes dropped 42% in 2016 and subsequently grew 160% in 2017. Such an aggressive cost dynamic has been noted on nearly all positions.

LRA emphasizes once again: «The departure of public media from the advertisement market is key towards establishing proper ethics and journalistic standards for public media in order to provide commercial media a greater degree of freedom to gain income from advertisement content.»

Ref: 225.109.109.6022


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