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Carlsberg: Latvia’s business environment becoming more investment-friendly

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Latvia’s export growth, as well as the government’s economic policy has made the local business environment safer and more attractive in the eyes of foreign investors, the Danish company Carlsberg Senior Vice President for the Northern Europe region Jørn Tolstrup Rohde told in an interview to the business portal Nozare.lv.

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RURohde mentions the large export growth as the main Latvian economic improvement indicator, at the same time pointing out Aldaris doubled its export volume from 8% to 16% last year. Consequently, it is clear that the current national economic policy has paid off.

«Also, the government’s forecasts on the growth in 2011 make us more secure about the business development in the Baltic States and Latvia. Now, we will be able to invest in beer production equipment and launch new products, as well as increase the advertising budget. Currently, Latvia is much more attractive for investments than in 2010. Carlsberg aims at becoming the leading brewery in the world and Latvia, by developing this market,» Rohde explains.

He also emphasizes, if the export growth trend continues, Latvia will exit the crisis in near future. «Besides, it should be noted that Latvia’s biggest trading partners – the Scandinavian countries, Germany and Poland – are relatively economically stable. Consequently, by maintaining the export, Latvia will manage to get out of the recession and upkeep sustainable development,» Rohde is convinced.

According to him, Aldaris has to grow fast, developing along with the whole Carlsberg Group, in order to achieve the common goal – becoming the largest brewer in the world. Aldaris’ task for the following three years is to create new ideas and products.

«I am confident we will attain this – the local Latvian branch is very strong, and I am glad Aldaris just recently received an award as the best employer. But, of course, the business indicators could be better; however, the overall economic situation should be considered, and I believe the taken decisions were right,» Rohde points out.

Carlsberg Group is the biggest beer producer in the Northern Europe and the fourth largest in the world. Carlsberg is represented in more than 150 countries, employing 45 000 workers. Latvia’s largest brewery Aldaris is also included in Carlsberg Group.


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  1. Lady says:

    They aim at becoming the 1st ones, while currently they’re only the 4th ones? They still have a lot to do.

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