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Competition Council permits sale of Bauskas Alus shares to CIDO Group

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Latvia’s Competition Council (CC) has approved the sale of 100% of shares in SIA Bauskas Alus to CIDO Group under no special conditions. The deal is planned to be completed within a couple of months.

«As previously mentioned, Bauskas Alus will continue operating as an independent beer brewery, producing and selling products on the market. At the same time, it will be possible to use CIDO Group’s trade and distribution network, which will help improve product accessibility and contribute to Bauskas Alus development,» company representatives say.

CC informs that study results show that following the merge both companies’ owned share on the beer wholesale market will increase slightly, but no more than 5%, which is not a large increase. Bauskas Alus share in the retail trade market for non-alcoholic beverages is very small. This is why Competition Council did not study the non-alcoholic carbonated drinks market in detail.

After assessing the situation on the beer wholesale trade market, hotels, restaurants and cafes, CC did not find any reasons to believe CIDO Group’s owned Lāčplēša Alus together with Bauskas Alus could have a great degree of influence over market participants, limit or delay potential market participants’ entry to the market.

After assessing available information, CC concluded that the merge will not change the market structure or create a monopoly.

Because no risks were found, CC decided to permit the deal.

Bauskas Alus owner Vladimirs Barskovs will continue working in the company until the deal is officially over. Once it is done, he will provide consultations when need be – ensure compliance with traditional recipes and production of high-quality products, representatives of both companies say.

SIA CIDO Group board member Marijus Valdas Kirstukas says: «Competition Council’s decision has given green light for the opportunity to merge with Latvia’s well-known beer brand, and we are committed to contributing to their growth. For the deal to complete fully, we need to settle a number of legal affairs. Nevertheless, the rhythm of Bauskas Alus will not change. Production continues and the main objective now is preparing for the next beer season.»


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