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Monday 30.03.2020 | Name days: Nanija, Ilgmārs, Igmārs
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Dairy industry representative: people buy price, not product

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUDairy production output dropped 15% on average during the past year, according to Latvian Dairy Producers’ Central Union’s (LDPCU) data on February 2011, compared to the same period a year ago. Moreover, people are more carefully assessing what products to choose, turning especial attention to special offers and prices.

Milk reports the slightest drop in output – 10%, according to LDOCU data, as it ranks among the basic necessities, while one does consider whether to keep buying butter and yogurt, Tukums piens marketing manager Armands Artihovics says, adding that both butter and yogurt output have dropped 18%, which means approximately each fifth customer no longer buys butter or yogurt produced in Latvia.

Although the total output has shrunk, the fourth leading dairy in Latvia Tukums piens output has remained flat this year, even growing for certain products, Artihovics points out.

According to the latest data, Tukums piens output climbed 7% in February this year, mostly due to growing milk production (15%). Yogurt and sour cream production fell 13% and 9%, respectively. Kefir and butter production has remained flat, compared to the corresponding period in 2010.

Dairy products production drop in Latvia can be explained with raw material – milk to be purchased – shortage, yet the main reason is products price gains and the poor purchasing capacity, he indicates, stressing that clients turn especial attention to the price once opting for a specific product. Practically, people buy the price, not the product, Tukums piens marketing manager Armands Artihovics says.


Leave a reply

  1. gilly says:

    of course, price is a very motivating factor upon choosing one or another product..

  2. Ruth.lt says:

    Very true, price is the one that determines the purchase choice nowadays.

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