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Sunday 22.07.2018 | Name days: Marija, Marika, Marina
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Deputies ask Mass Media Council to look into Rīgas satiksme's advertisements

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUMultiple Saeima deputies have turned to the National Electronic Mass Media Council with a request to look into advertisements of Rīgas satiksme and their compliance with regulations and whether or not promotion of such advertisements in programmes of Latvijas Radio complies with the main functions of a social media.

In the letter addressed to the council, deputies mention that the advertisement for EUR 13,000 by RS, in which it is attempted to justify Riga City Council’s decision to increase public transport fares, provides information that is allegedly untrue and is meant to mislead residents.

«Unfortunately, we are forced to conclude that residents of Riga and passengers of public transport in the capital have become hostages in this situation: not only are they forced to pay for clearly unprofessional management and decisions of the municipal government for one of its companies, their money is also used to finance advertisement campaigns that provide untrue information and are aimed to divide society,» – notes Unity deputy Vilnis Ķirsis.

«We would like to turn your attention to the statements made in RS’ advertisement, specifically in regard to the alleged decline by the Latvian government to provide funding for Riga’ public transport and the alleged intention of Riga City Council to maintain existing discounts and benefits – free trips for pensioners, schoolchildren and invalids. All of that is a lie and only serves to divide society,» – as noted by deputies in their letter to NEMMC.

The municipality has received and will continue to receive state grants to finance free public transport services for specific groups of passengers, including invalids and pensioners in Riga. In accordance with estimates provided by Transport Ministry, RS had received EUR 4.7 million from the state in 2014, EUR 4.9 million in 2013 and EUR 6.2 million in 2012.

Deputies remind that all information provided in advertisements is required to be legal, true and objective, as well as compiled in accordance with good advertisement practices. It is also stated in the law that advertisements aimed at misleading people are prohibited.

The letter to NEMMC has been signed by Unity deputies Vilnis Ķirsis, Juris Šulcs, Aldis Adamovičs, Lolita Čigāne and Atis Lejiņš, deputy of the Union of Greens and Farmers Ainārs Mežulis and National Alliance deputy Andris Vilks.

Ref: 102.109.109.4866


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  1. N.N says:

    What do you expect? A small group of people has been privileged with a legal monopoly on transport services. Bad service, high costs, even higher prices and an addiction to subsidies are certain consequences.

    Any easy solution? Unfortunately not. Most cities around the world are as bad, if not worse, than Riga. A partial solution, perhaps, would be free competition for mini-buses. This would lead to a good alternative and force RS to improve.

    To make my point clear; Riga has a free taxi market. Next time you go out with friends it may be cheaper to share a taxi than taking the bus…

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