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European Parliament approves new rules for audiovisual media; child protection enhanced

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUOn Tuesday, 2 October, MEPs approved improved rules for audiovisual media. These new rules ensure better child protection and limiting the amount of advertisements and make sure at least 30% of shown content was made in Europe, as BNN was informed by EP press-secretary in Latvia Signe Znotiņa-Znota.

The new rules will apply not only to broadcasting organizations but also service providers who offer video-on-demand. The same applies to video-sharing platforms such as Netflix, YouTube or Facebook, the EP notes.

The parliament also adds that audiovisual media service providers will have to prohibit any content inciting violence, hatred and terrorism, while gratuitous violence and pornography.

Video-sharing platforms will have to act in case when users mark content as inappropriate. New rules do not provide adding filters for content upload. Nevertheless, platforms will have to secure mechanisms for users to employ in order to report inappropriate content.

New rules also introduce stricter restrictions for advertisements and product placement on children’s TV programmes and video-on-demand platforms. In talks with member states’ representatives, MEPs also came to the formation of a special data protection mechanism, which will not allow audiovisual service providers to use date on their consumers for commercial purposes, says Signe Znotiņa-Znota.

European Parliament also reports that in accordance with new rules, advertisements will be allowed to take up to 20% of broadcast time from 06:00 to 18:00, giving broadcasting companies the freedom to choose the most appropriate time for advertisements. From 18:00 to 00:00, however, advertisements are not allowed to exceed 20% of broadcast time.

To support Europe’s audiovisual industry, MEPs have decided to make it so that at least 30% of content provided by video-on-demand platforms was made in Europe.

New rules still have to be approved by member states’ ministers in the European Council. Once rules have come to force, member states will have 21 months to incorporate them into their legislation.


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