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Saturday 22.09.2018 | Name days: Maigurs, Mārica, Māris

Facebook unveils search engine Graph Search

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Facebook founder Mark Zuckerberg

Social network Facebook has announced its latest addition – a search engine Graph Search, which allows users to make “natural” searches of content shared by their friends.

Search terms could include phrases such as “friends who like Star Wars and Harry Potter” and “friends of friends who are single in San Francisco”. The search engine includes things such as photos, status updates, location data as well as the things they have “liked”.

Founder and chief executive Mark Zuckerberg insisted it was not a web search, and therefore not a direct challenge to Google. However, it was integrating Microsoft’s Bing search engine for situations when graph search itself could not find answers. The same technology could be used for recruitment, he suggested, using graph search to find people who fit criteria for certain jobs – as well as mutual connections. Such queries are a key function of LinkedIn, the current dominant network for establishing professional connections, reports BBC.

According to Zuckerberg, he “did not expect” user numbers to skyrocket just because of the new feature.

Graph Search is expected to help drive connections within the network between individuals and between companies and pages.

It should also be added that on Graph Search one can only see content that people have shared.

Zuckerberg adds that the new tool is launching immediately as a beta test, but it will roll out “very slowly”.

Meanwhile, tech experts seem to be a bit upset, as they were expecting that Facebook would announce its next big thing, for example, its own phone, Messenger for iPad or visual redo of the mobile News Feed.

Some anticipated an announcement of video ads that auto play in News Feed and construction of a cool new campus.

How does Graph Search work?

Ref: 105.105.105.1470


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