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Wednesday 20.02.2019 | Name days: Smuidra, Vitauts, Smuidris
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Government recommends preparing for stricter data protection requirements

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUBusinesses and institutions have nearly two more months to prepare for much stricter personal data protection requirements that will come into force along with the new General Data Protection Regulation.

Director of Latvian Justice Ministry’s Industry Policy Department Olga Zeile mentioned at a press-conference on Wednesday, 28 March, the regulation will reinforce the rules for processing personal data with people’s consent. For example, this applies for situations when data processing is based on consent received from the person. Data holder will have to prove the fact of receiving consent.

Zeile mentions that any person will have the right to withdraw their consent for data processing, edit their personal data, and request to be shown all the data collected on them.

Data State Inspectorate’s Director Daiga Avdejanova explains that with the new regulation the matter regarding data protection specialist becomes more topical. There are currently 336 people with this qualification in Latvia. It is not necessary to create a new job specifically for data protection, because a specialist working in this field can be a regular employee of the company.

Assistance from such a specialist would benefit companies that process personal data to personalize advertisements, and for companies that process data on genetics and health. Data protection specialists will be used by state and municipal institutions to ensure data protection and compliance with the regulation.

Data State Inspectorate has formed cooperation channels with social networks that are busy developing methods to ensure full compliance with requirements of the regulation. Avdejanova adds that active cooperation is being performed with Google to ensure the right for the person to be forgotten.

Avdejanova emphasized that all companies that process personal data will have to put in a lot of effort to ensure personal data protection.

During the press-conference there were loud debates regarding photographers’ rights to reflect public events. Data State Inspectorate’s representative mentioned multiple times that mass media rights to cover important events are mentioned as an exception in the regulation.

As it is known, the General Data Protection Regulation was adopted on 24 May 2016. It will come to force on 25 May.

This regulation provides much stricter requirements for consent as the basis for the processing of personal data. Changes will have to be added to different submission forms used to collect consent from people to process their data, including forms for client cards, customer surveys, etc.


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