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Friday 15.11.2019 | Name days: Undīne, Leopolds, Unda
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All Media Baltics to liquidate LNT news service; to work with TV3 brand instead

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topical, All Media Baltics, Channel 2, LNT, LNT News, TV3Media group All Media Baltics intends to work with TV3 brand in Baltics from December onward, as reported by the company.

At the same time, the media group itself will work with TV3 Grupa brand.

The media group plans changes for the television channel’s portfolio, making content in accordance with interests of a specific audience. Additionally, LNT will no longer continue operating in its current form.

The company reports that All Media Baltics will expand television channel TV3 volume of news, transferring a portion of the content from LNT news service. The media group also plans to form a unified news service.

Starting next year, TV3 Mini channel will be created specifically for child audience. TV3 Life will be a channel tailored for women. New channels will replace LNT and Channel 2 in the media group’s television channel portfolio.

According to information from LETA, there will no longer be a TOP 10 of LNT news from next year onward. LNT programmes like 900 seconds and Degpunktā will remain.

It is planned that following reorganization the new platform will show 900 seconds programme at 06:00 AM, TV3 news digest at 18:00 PM, Bez Tabu programme at 19:10, TV3 news at 20:00 PM, Degpunktā at 20:35 PM. The news programme will conclude with Sports news at 20:55 and weather forecast at 20:58.

Also according to news from LETA, reorganization will also lay off about 30 employees.

Following brand change, All Media Baltics will start working on the region’s first digital news platform, which will become available as an app and will work based on video on demand principle.

«For more than 20 years media part of our group have been an important part of the lives of a large number of Baltic residents. TV3 brand is known to nearly 100% households in Latvia. This is exactly why we have decided to offer content of our media group under TV3 brand, creating a single family of products,» says All Media Baltics manager Christian Antig.

In an interview to Delfi, Antig said she wants to merge LNT and TV3 news services. This means that in the future TV3 will also provide morning news. However, it will be necessary to reduce the number of employees.

He said media consumption in Latvia, especially when it comes to news content, is tightly tied to the age of the audience. The younger the audience, the more rarely they watch television, and the more often they use the internet for news.

«To avoid losing the audience of people under 30 years, as well as adapting to their habits, which is a challenge for all media, we will perform considerable investments in digital products. This will help reduce the trust of the younger audience in fake or misleading news, instead offer this audience the choice of quality news content in a convenient form,» said Antig.


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