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Wednesday 19.09.2018 | Name days: Verners, Muntis
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Izzi: people avoid digital television because of several myths

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Around 66% Latvian households use digital television. However, there is still a large proportion of people that use analog television. 31% of Latvian households still use analog television, according to market estimates of Izzi telecommunications operator.

«Distribution of digital television has been growing significantly since 2008. Just four years ago only 10% of Latvian households used it. Now, this figure is 66%. In the last few years, however, the number of digital television users has been growing by only a few percent points per year,»- says Izzi Board member Sandra Kraujina.

This tendency is noted due to several reasons and even myths. For example, people are not sufficiently informed about current market offers, they understand little about the advantages of digital technology or are afraid of additional expenses.

«Most people have been subscribing for their telecommunications services from one and the same service provider for years now. They think that it is good as it is. In reality though, these people are left without appropriate services for the money they pay. Often people pay as much money for older technology with no interactivity as others pay for not just TV, but also a number of other useful functions, such as: TV schedule, language detection function, TV recording and pause etc.,»- says Kraujina.

She believes regular cable television is no longer viable. It is expected that, with the development of television technologies, it will continue to serve only social service function, i.e., dozens of channels, information flow and entertainment for elderly people.

«It is just a question of time, until nearly every household has digital television,»- admits Kraujina.

Ref: 104.109.109.3424


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