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Ceturtdiena 19.07.2018 | Name days: Jautrīte, Kamila, Digna
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Laima sweets manufacturer to have a new logo

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUIn order to enhance competitiveness of the most beloved sweets brand in Latvia, Laima now has a new corporate style that will continue the long-standing traditions and establish a new and more energetic visual design.

The first major event that will pave the way for changes to the Laima brand and start a new and more modern relationship with chocolate lovers will happen very soon, when the new line of Laima products will be unveiled for all.

«Time passes, generations replace each other and historic brands like Laima have to keep up. We need to continue to be topical, speak of important values and be noticeable. This is why it was important for is to preserve the historic heritage of Laima and express it by using a modern, competitive approach,» – says Chairman of Orkla Confectionery & Snacks Latvia Eriks Smits-Hansens.

«Laima has become a very recognizable logo. It is also one of the most valuable assets. A newer version has been created, uniting the elements of the three periods that are important the most to Laima. The laconic and modern font has been preserved and enhanced with a curved line from the first Laima logo created in 20s of the last century. This line adds a certain attractiveness to the logo and looks not unlike a smile. To make Laima products stand out more in stores, new gold or white-coloured letters have been emphasized with a red circle background. This is because red has been the characteristic colour of Laima for more than 40 years,» – adds head of Laima Marketing Department Maija Brukle.

Laima is the most popular sweets brand in Baltic States. It unites the rich history of industrial manufacture of sweets in Latvia over the course of centuries. In 2015, Laima celebrated its 145th birthday. Laima produces nearly 250 different products available in Latvia and abroad. Laima products are exported to 27 countries of the world, including USA, Canada, China, Israel, UK, Ireland, Russia, Belarus, Azerbaijan, Kazakhstan, Turkmenistan and others.

Ref: 102.109.109.0786


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