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Wednesday 19.09.2018 | Name days: Verners, Muntis
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Latvian businessmen are more passive, but more digitally patriotic in Europe

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUOnly 59% of Latvian companies have their own website. Internet presence-wise Latvia is only ahead of Bulgaria and Romania. Compared with last year, the situation has improved slightly. Nevertheless, Latvia remains behind more developed countries.

In spite of the country’s overall highly developed internet quality and accessibility, integration of digital technologies in Latvia is almost the lowest in the European Union. This is proven by DESI (The Digital Economy & Society Index) indexes, which show that development of e-commerce in Latvia is too slow and it may even slow the country development.

DESI was developed by the European Commission in order to evaluate the development of EU countries towards digital economy and society. It summarizes many different indexes in five important areas: connectivity, human capital, internet use, integration of digital technologies and digital services.

‘Slow but patriotic,’ – says .lv register marketing and communications manager Dana Ludviga, emphasizing that ‘according to data from the Council of European National Top-Level Domain Registries, Latvia can be safely put among ten most digitally patriotic European countries’.

62.5% of Latvians choose to create their websites in the national ‘.lv’ domain, 22.8% choose general domains (‘.com’, ‘.org’ and ‘.info’ usually), 13.6% choose domains from other countries (‘.eu’, ‘.ru’ and ‘.uk’ are the most popular) and only 1.1% choose domains like ‘.top’, ‘.club’ and ‘.website’.

«Most ‘.lv’ domain users are Latvians. However, lately there has been an increase in foreigners using this domain. Latvian ‘.lv’ domain seems popular the most among Germans, Americans and Lithuanians. There has also been an increase in overall activity in China, Estonia and Poland,» –Ludviga explained.

Of all economically active businesses in Latvia that have their own website, 39% choose to register them with ‘.lv’ domain. A large number of companies also choose to register their domain names as private individuals, which may suggest businessmen are not shy about their origin.

DESI view low human capital as one of the main delaying factors in Latvia’s digital development. The human capital consists of indexes like average IT skill level of residents and the declining number of technical science graduates. This passiveness can impede the development and security of Latvian business brands.

Ref: 102.109.109.6091


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