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Friday 16.11.2018 | Name days: Glorija, Banga
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Latvijas Radio predicts to have 35.7% of radio market in the near future

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUIn the next five years Latvijas Radio expects to own 35.7% of the radio market. Additionally, it is also expected that the audience listening over the internet and social media will increase significantly. «Eight out of ten listeners completely trust the content reported by public media,» as reported by Latvijas Radio representative Ieva Aile.

The strategy was approved on Thursday, 18 October, from the side of Latvijas Radio capital shareholder – National Electronic Mass Media Council – and sent for approval to the Cross-Sectoral Coordination Centre.

«The strategy is ambitious and full of challenges. Latvijas Radio with its 93 years of experience and traditions needs to keep up with the times and become a modern organization in the widest sense. Content-wise, we are ahead of the times in certain segments. This is proven by the ability to compete with documentary projects of journalists on a European level. Management-wise, however, there is very much to do. Tasks have piled up because of the chronic lack of funding, but we are prepared to change that. Already preparations are underway for public media exit from the advertisement market,» says Latvijas Radio board chairperson Una Klapkalne.

She adds that the strategy has six directions: content policy and development; multimedia content development and digital presence on different communication platforms; technology and infrastructure development; management; communication and development of new business directions and products.

Implementation of this new strategy in the next five years will require additional financing of EUR 30.9 million.

Budget allocation is a matter for the Saeima to decide on during the approval of the state budget.


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