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Monday 23.07.2018 | Name days: Magda, Magone, Mērija

Loyalty campaign goods can be purchased online at similar prices

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Chains of commerce and gas stations cheat people, because the goods they offer in the loyalty programs can be purchased also in other places, in addition – at the same price and without collecting the stickers.

According to the Internet portal of the newspaper Telegraf, the chain of commerce Maxima started a new loyalty campaign in the 13 of August, when for each 5 lats the person spends, he or she receives a sticker.After collecting the stickers the customer is able to purchase tableware and kitchen appliances with a discount. Some attentive consumers have noticed that the chains of commerce are not behaving honestly, as it is possible to buy the same goods online without collecting the stickers and for approximately the same price.

It also happens that after the stickers have been collected, it is impossible to purchase the goods, because they have been sold out.

There is a similar situation with the gas station Statoil, which offers to purchase brand backpacks with a discount in exchange for the collected stickers. Very similar backpacks of the same brand and at the same price can also be purchased from one of Statoil’s competitors Kurši.

Lately, customers have started doubting, whether the actual price (without collecting stickers) of the goods from the booklets has been indicated honestly. For example, the new loyalty campaign of Maxima offers to purchase a Bosch blender, whose «normal price» is said to be LVL 44.99; however, after collecting 20 stickers, which means spending LVL 100, a customer gets the opportunity to buy the blender for LVL 32.99. In addition in online shop the blender costs LVL 30. It is the same with the other goods, the price of them corresponds to the price people can obtain them after collecting 100 stickers.

The representative of Consumer Rights Protection Centre of Latvia Ilze Zunde (Ilze Žunde) indicates that the centre has received many complaints about the fact that it has been impossible to purchase the goods in exchange for the stickers, because they had already been sold out. Such campaigns are convenient for merchants, because people return to shop in the same store, in order to collect the necessary amount of stickers and later buy the desired item. In addition people, in order to collect stickers, would also buy different unnecessary stuff.

Loyalty programs offer to buy exclusive and expensive goods (that cannot be purchased anywhere else) with a discount in exchange for stickers. The initiators of such campaigns were Rimi and Maxima, later this was adopted also by Narvesen and Statoil.


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