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Tuesday 21.08.2018 | Name days: Linda, Janīna
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Maxima does not fear Rimi as competitor

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RU

It is a positive tendency that there is competition among companies. The tougher the competition, the better it is for the consumer, Maxima representative Ivars Andiņš told the business news portal BNN upon commenting on the new Rimi hypermarket opened in Imanta very close to them.

We are not at all intimidated by the fact Rimi is launching its hypermarket nearly right next to us, we ourselves plan opening another Maxima XX store close to Rimi in Anniņmuiža boulevard. We would not do that, if we feared the new Rimi might steal our turnover and clients, Andins stresses.

It is an ordinary practice competing stores are launched next to each other, he says, adding that news of Rimi hypermarket opening almost right next to them did not raise any concern in the company.

We plan opening another supermarket in Imanta and it is not a response to Rimi, it just suggests there are great prospects and many clients in Riga suburb Imanta. Competitors will not harm us, it is only logical there are that many stores in such a district as Imanta. Traders always focus on the so called «anthills» – very populated areas, Andins says.

He also adds it is impossible to single out which people exactly opt for Maxima and which for Rimi, because both of the traders aim at covering as big population as possible.

Of course, competitors might take away part of the other’s turnover, but customers tend to drop by a number of stores to compare. Consequently, they choose the one offering both the cheapest products and the widest assortment, which is our good point, Andins is convinced.

Similalry, Rimi public relations specialist Dace Valnere informs the business news portal BNN they had decided to open another store in Imanta, because it is a very populated district.

We do not fear that the residents of Imanta might have already been used to shopping at Maxima. People do tend visiting various shops, instead of shopping only in the same each and every day. Quality service and the wast assortment is our good point, Valnere says.

The new Rimi supermarket in Imanta Damme is the company’s biggest investment of the past five years. Around 20 million euro has been placed in it. The total space of the supermarket amounts to 15 000 m2, moreover, it will also give way to 40 trade venues. Rimi hypermarket will be the anchor tenant of the shopping center, which is going to be one of the biggest in Riga. All in all, the new supermarket will ensure about 400 new job positions.

This hypermarket will stand out in terms of its interior and other innovations, for example, it will have a separate interior department and an eco department for those thinking «green». Similalry, there will also be a cafe, a number of popular brands stores, the biggest Jysk is the Baltics and also the biggest Dino Zoo in Latvia with a veterinary pharmacy, ambulance and dog hair salon, Rimi representative informs.


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  1. Lucinda says:

    I bet that the other store chain says the same thing.

  2. Lukos says:

    There is no competition between rimi and maxima because they are in dominating position (9 stores in 10 to them belong to them) So they can impose Latvians thier prices.

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