bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Friday 21.09.2018 | Name days: Matīss, Modris, Mariss

New Rosme: real trade goes only east

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RU, New Rosme Chief Executive Edgars Stelmahers

New Rosme Chief Executive Edgars Stelmahers

We send about 80% of our production to the CIS countries with 10% travelling to Scandinavia and 10% sold in the Baltic states, the Latvian-based lingerie maker New Rosme Chief Executive Edgars Štelmahers told in an interview to the business news portal BNN.

Similarly, he also points out the company is to double its staff in Belarus and neigbouring examples show lingerie producers also support the economy – something the government of Latvia is not aware of, he says, adding that one cannot find Rosme production in supermarkets and the company prefers collaborating with Scandinavians due to highly complex procurement procedures in Latvia.

Two years ago you founded crisis management consulting business together with Ingrīda Blūma and Aldis Gobzems. What happened to it?

It has been closed down, because neither of three us had time to deal with it seriously. Aldis Gobzems has his own lawyers office, thus he is very busy and Mrs Bluma is involved in educational programme Mission Possible and development of couching as a movement.

How does the King of Lace title given by the magazine Made in Latvia (Ražots Latvijā) make you feel?

I believe this is more linked to New Rosme as a company, but I am associated with the company. New Rosme has the oldest and richest lingerie production traditions in Latvia since 1952. Undoubtedly, our output is also the leading in the Baltic states.

Swedish Swegmark Holding AB was a part of New Rosme already back in 1993. What was the state of the company when you became its Chief Executive two years ago?

I am familiar with the sector, because previously I worked in Lauma. The company faced a considerable crisis back then, as it did not respond timely to events going on in Russia and dropping sales. Costs reduction and smaller production came too late. It was a complicated time for our company. Possibly, two years before that the situation was completely different.

Have you achieved the goals you set to yourself once becoming New Rosme Chief Executive?

In November 2009 I joined a company that had just lost a million. We concluded 2010 with decent profit, which itself suggests we have succeeded.

Do you produce what other brands order, just like Lauma Lingerie?

We produce for both New Rosme brand and our shareholders – Swegmark after their designs. Similarly, we also service some EU orders. Our capacity does not allow to produce for the leading EU companies. Moreover, that would mean low profitability. Our production goes to Asia and USA markets as well. We can still argue whether French and Italian lingerie brands are the most popular. We use nearly the same materials and gauges.

How much do you export?

We send about 80% of our production to the CIS countries with 10% travelling to Scandinavia and 10% sold in the Baltic states. Currently, we are gradually launching our shops and we have a new manager responsible for the Baltics.

How does the prize «International trophy of quality» help you?

It does not help at all in the Russian market, because we are not represented in Central Europe. We are currently in negotiations with Poland to move west a little, because at the moment real trade goes only east.

Would you like to take part in Riga Fashion Week or the exhibition Made in Baltics?

It is not very topical for us. It does not pay off to place huge investments in marketing, given the Baltic market consumption of 700 000 lats a year. We are quite cautious with such spending. Installment and staff to take part in Made in Baltics would cost several thousand lats. Whom will we show our collection to? Why should we take part in it? 25 housewives can visit our shop any way, we do not have to take part in a useless exhibition and spend resources on that. We represent ourselves in Paris, Moscow and Kiev exhibitions that are key locations to our business.

Why isn’t lingerie production among the most supported sectors in EU and Latvia?

You should ask this the Economy Minister Artis Kampars. Lingerie producers are not lobbying in the Saeima, because nothing has been taken away from us. The sector has always developed on its own without any state subsidies, bonuses or special regulations. I believe National Armed Forces and State Police procurement procedures are so complex there is no use in taking part in them and employing a separate department for that matter. It is easier for us to produce lingerie for Swedish army, which we are and successfully. There is less bureaucracy and more orders. From the perspective of time we have invested and resources, our key priority is finding new customers in Kiev, Ukraine or Kazakhstan. If the government took a look around the world, it would see oversea neighbour’s H&M, Spanish Inditex Group with Zara, Bershka, Massimo Dutti, Oysho, as well as brands in Italy support the economy. Textile industry is rather sustainable and tough despite the non-existent state aid.

 


Leave a reply

  1. Norm says:

    Didn’t know the forum rules allweod such brilliant posts.

Lithuanian PM, a presumable presidential hopeful, set to curb grocery price growth

Having chastised food retailers on many occasions for high grocery prices, Saulius Skvernelis, the Lithuanian Prime Minister, stepped forward in the bid to harness local supermarkets. The presumed presidential candidate of the ruling Farmers and Greens (LVŽS) has summoned this week executives of major retail food chains, scolded them and reaffirmed his pledge to rein in the edging up prices.

Industrial prices in Estonia – up by 3.4% on year

The industrial price index in Estonia has risen from August 2017 to August this year by 3.4%, official statistics show.

Latvian parliament approves transition to competence-based approach in education content

On Thursday, 20 September, Latvia’s Saeima approved in the final reading amendments to the Education Law, necessary for the gradual introduction of competence-based approach in education materials.

Latvian Saeima wants to disallow shareholders to work in company management board

On Thursday, 20 September, Saeima approved in the first reading amendments to the Credit Institutions Law that provide for multiple measures to enhance Latvia’s finance system and its long-term stability, as reported by the parliament’s press-service.

Aglone Council prohibits residents from organizing protests during Pope Francis’ visit

A protest against the Catholic Church’s ban on abortions and expression of shock in relation to the recent sex scandals involving Catholic priests was planned to take place in Aglone during Pope Francis’ visit, but the city council decided to disallow them.

Latvian parliament conceptual supports pension bonus indexation

On Thursday, 20 September, Saeima supported in the first reading several initiatives for a more rapid pension climb for several groups of pensioners, as reported by Saeima press-service.

Majority Saeima deputies support open president vote; UGF members fail to decide unanimously

On Thursday, 20 September, amendments to the Constitution regarding open election of the state president were approved in the second reading.

Four Estonian parties have strong support, enough to enter Riigikogu

Four Estonian parties are believed to currently have enough support to enter the Estonian parliament, a broad opinion poll showed, as leading parties compete for voter backing.

Vitol Group concerned over state of rule of law in Latvia; turns to state officials

One of the largest energy resource traders in the world – Vitol Group – has sent a letter to Latvia’s highest ranking officials, expressing deep concern over the rule of law and application of legislative acts in the litigation between LatRosTrans and Polocktransneft Druzba over the EUR 66 million worth technological oil.

As Pope heads to Baltics, more attention to Catholic sex abuse

The time, when Roman Catholic Pope Francis is set to visit the Baltics, greatly differs from the visit by Saint John Paul II in 1993. There is public resentment over the countries spending several million euros to host the trip of the pontiff and the Catholic sex abuse scandals are topic of discussion.

Officials asked to take responsibility for misuse of state resources

If misuse of state resources takes place, officials have to take responsibility and pay for the damages caused to the state, says Public Expenditure and Audit Committee chairman Andris Bērziņš.

May asks EU not to divide Britain, while Brussels waits for UK change of position

At a European Union summit in Austria, UK's Prime Minister Theresa May called on EU leaders leave behind "unacceptable" Brexit demands that according to her may rip Britain apart.

Saeima decides to divide EUR 8.3 million of healthcare budget funds to finance reforms

Saeima’s Budget and Finance Committee has supported the initiative to divide EUR 8.277 million from the planned chronic patient care funding to further finance reforms in the country’s healthcare system.

20 complaints received in first 10 days of data protection regulation

In the first 100 days since adoption of European General Data Protection Regulation, Latvia’s Data State Inspectorate has received 20 data protection violation reports, said the centre’s director Daiga Avdejanova during a meeting of Saeima’s European Affairs Committee.

Ministry: non-banking lenders should assess clients’ solvency more carefully

Although certain improvements have been noticed in the industry, Latvia’s Economy Ministry invites amendments to make non-banking lenders perform more careful evaluation of clients’ solvency and allow creditors exchange information with one another.

Saeima argues over request to assess attempts to cancel «morality amendments»

During a meeting of Saeima’s Inquiry Committee, certain members and NGO representatives exchanged harsh words on Saeima opposition deputies’ request to Prime Minister Māris Kučinskis on association Papardes zieds’ protection of interests for the cancellation of so-called morality amendments.

EU residents believe European authorities should be more involved in certain areas

According to results of European Parliament’s Eurobarometer study, published eight weeks prior to elections in EU, residents believe European authorities should be more involved in certain matters. Priorities include terrorism threats, unemployment and environmental protection.

Estonian internet user growth strongest among elderly

The share of internet users in Estonia has continued to grow in 2018 and has over the past three months increased the most among 65–74-year-olds, official statistics show.

Regulator invited to assess calculation of electricity transmission tariff

Conclusions made by State Audit in relation to tariffs employed by Sadales tīkls show that recommendations received from OECD a couple of years ago in relation to public service tariff calculation should be carefully considered and adopted to ensure balance the interests of consumers and service providers.

Latvian police points towards stagnation in road traffic safety

So far this year 91 people have died in road traffic accidents in Latvia. According to State Police Road Traffic Safety Office Chief Normunds Krapsis, stagnation is present for road traffic safety.

Latvian government to attract EUR 29.5 million to restore Latgale’s degraded territories

On Tuesday, 18 September, Latvia’s Cabinet of Ministers supported the action plan for Latgale region’s economic growth 2018-2021, which provides for attracting of EUR 29.5 million to help restore the region’s degraded territories.

China announces retaliatory tariffs on U.S. goods, seeks free trade support

Beijing has stated it would impose a duty tariff increase on American imports worth 60 billion U.S. dollars in a reaction to Washington's announcement to add tariffs on imports from China worth 200 billion U.S. dollars.

Montenegro to join NATO battalion stationed in Latvia

According to NATO Deputy Supreme Allied Commander in Europe James Everard, Montenegro plans to join the multi-national battalion currently stationed in Latvia.

U.S. looking seriously at Poland's request for American base on its soil

U.S President Donald Trump has noted the country was looking seriously at a request from Poland for a permanent U.S. military base in the fellow NATO member state and agreed that Polish concerns about possible Russian aggression were shared.

Russian plane near Syria shot down by ally targeting Israeli planes

The Russian military plane, which went missing on Monday, has been shot down by its ally Syria targeting Israel's war planes and the number of servicemen lost in the event has been corrected from 14 to 15, the Russian government stated.

Most read

Most commented

Newest comments