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Wednesday 18.07.2018 | Name days: Rozālija, Roze
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PHOTO: Finnish Marimekko brand – clothing and fabrics

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The Decorative Art and Design Museum in Riga will be featuring the “Marimekko.Design.Finland.” exhibition until January 6, 2013. The world popular Finnish Marimekko brand will present its incredible exhibition of new collections in Latvia for the first time.

The massive exhibition (60 fabric samples, 53 models of attire, as well as brand related work, archive photos and video materials) were prepared by the Helsinki Design Museum, the collection of which stores more than 4 000 samples of Marimekko fabrics and clothing.

The story of Marimekko begins in 1939, when Armi Ratia, a textile master, was forced to terminate the textile enterprise in Karelia because of the war conflict with the Soviet Union. During the following seven years, Ratia worked as a writer of advertisement texts, still retaining interest in fabrics and modern sewing techniques. In 1949, she begins designing new textile prints for Printex. Soon she realizes she can create her own company. Ratia founds Marimekko in 1951, becoming the first woman-manager in Finland. In 1972, Marimekko receives the Finnish State-owned enterprise award. This fact had a wide impact in society, and went down in history as the first instance when this award was given to a woman, National Art Museum reports.

Marimekko was founded after the Second World War – the time when people had a special desire for beauty and romance. The concept of Marimekko was minimalism, laconism and retained style inspired by Japanese elegance. The economic situation was made more complicated after the war, and the lack of materials set this kind of approach. The following years formed the tendency now characteristic to the Finnish design.

The foundation of Marimekko was one of the things that stimulated Finland’s entry on the international arena. The public presentation of Marimekko took place in Milan in 1951. This brought Marimekko international recognition and fans throughout the world, opening the road to new artistic interpretations and opportunities.

1960 was an important year for the international image of Marimekko – Jacqueline Kennedy bought nine Marimekko dresses. Even such influential and well known magazines like Life and Vogue published a number of impressive photojournalist articles regarding Marimekko products. Photos were taken in Finland, on the background of summer nature landscapes, which further increased the interest for this Northern country.

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