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Wednesday 19.06.2019 | Name days: Nils, Viktors
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Study: packaging convenience still trumps environment friendliness

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUFor Latvian residents convenience of packages remains the most important factor. However, environment friendliness is gradually becoming more and more important for people, according to results of a study by Immer Group.

It seems that 26-35 year old Latvian residents are completely indifferent as to whether or not food packaging contains potentially hazardous components. 40% of Latvian residents aged 36-45 consider this the third most important criterion when picking packaging.

«It is considered that young people are the only ones who worry about the safety of packaging materials, but this is not entirely true. Environment friendliness of packaging is more often mentioned by representatives of the older generation. Respondents younger than 25 did not even include packaging environment friendliness among the most important factor, whereas respondents aged 55 and older put this factor on the second place in terms of importance – nearly half of respondents said as much,» says Immer Group president Irīna Mirošņika.

Among respondents younger than 25 years, three-quarters of them consider packaging convenience a priority. 54% of youngsters aged 26-35 agree as much. This index is also important for 40% of representatives of the older generation aged 46-55 and 45% of respondents older than 55.

All Latvian residents find it important to be able to open packaging easily. Still, this factor has lost its previous positions over the years. 46% of youngsters have put this factor on second place in terms of importance. 43% of youngsters aged 26-35 have done the same. Respondents aged 36-45 years did not even include this factor in their TOP 3. More than one-third of respondents older than 55 mentioned convenience of opening and closing packaging an important factor.


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