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Wednesday 18.07.2018 | Name days: Rozālija, Roze

Tablet PCs – most rapidly growing segment of Latvia's technology market

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUAccording to the sales comparison between Q2 of 2013 and Q2 of 2012, Latvia’s electrical appliances turnover in Latvia has increased 10.14%. The market value has reached LVL 46.68 million, which is LVL 4.3 million more than it was worth in the same period of 2012.

This year’s result partially prove the stabilization of the economy’s and consumers’ purchasing power. This is stated by the results of the Latvian technology market survey performed by GfK Retail and Technology Baltic.

The largest increase was noted in the segment of small electrical appliances, showing an impressive turnover increase of 29.64%. An increase of 18.14% was noted in the telecommunications segment. The large household appliances segment increased 12.46% and the information technology – by 11.03%.

However, not all product segments achieved positive turnover results. A reduction of 4.04% was noted in the photography segment. An increase of 0.65% in the household electronics segment is also considered negative.

According to a review of Latvia’s electrical appliances market in Q2 of 2012 and 2013, it was concluded that there was a slight increase (1.62%) in the number of sold units. The best results in terms of sold units was noted in the small household appliances segment (+19.71%). The largest reduction, however, was noted in the photography segment (-14.85%). Such changes in the market do not show any significant change. Nevertheless, results of the survey unveil a specific trend – consumers tend to choose more expensive items.

The majority of Latvia’s technology market is made up of household electronics. The share of television sets in the market alone makes up 91.24% of the sales in the household electronics segment.

Other sub-groups of the television set segment (home theatres, DVD players, camcorders, GPS and portable players) suffered a reduction in turnover, in comparison with 2012. The most rapid reduction was noted in sales of camcorders and DVD players.

Q2 proved to be beneficial for the small household appliances, showing an increase in sales (+29.64%) and value (+19.71%). This allows the segment’s value to reach LVL 1.72 million.

The large household appliances segment also increased in Q2 of 2013 in terms of sales and value. The segment’s value grew more rapidly – 12.46% increase and LVL 6.01 million turnover. The total sales of items in this category (stoves, refrigerators, dishwashers, microwave ovens and washing machines) increased only by 3.03%. The largest increase in value this summer season was noted in the refrigerators segment (+22.06%).

The telecommunications segment concluded Q2 rather successfully – an increase of 18.14% was noted in sales. Even though the number of sold units reduced by 5.06%, the overall trend remains positive. The drop in the sales was largely due to mobile phones. Sales continue to drop.

The number of sold units (34.26%) and the overall value (-50.41%) and the price (24.56%) all reduced in Q2 of 2013. The sales figures of smartphones, on the other hand, have increased by nearly 40%. The dominating choice for OS of smartphones is Android.

The segment of tablet PCs in Latvia experienced an increase in competition in Q2 of 2013, as well as the supply of cheaper products on the market. The average price of tablet PCs has now reduced by nearly 30% in comparison with Q2 of 2012.


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