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Monday 23.07.2018 | Name days: Magda, Magone, Mērija
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Tariff increase would make one-third of Latvians switch communication operators

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUIncreased tariffs may force 34% of Latvian resident to switch communications operators, according to results of a study by Gemius.

Every fifth Latvian resident admits changing their communications operator at least once in the past two years. Some of the most common reasons for such a decision include high prices and low service quality.

The majority of respondents admit that increased tariffs would serve as a reason for them to switch their operator. 34% of respondents said they would definitely switch and 37% said they would consider switching. Among the respondents, 14% mentioned that prices of all operators are similar, so they do not consider switching to a different operator.

12% of respondents said they are satisfied with everything, and they would pay more for quality services.

«What is interesting is that respondents who said they would definitely switch to a different operator are young people aged 25 to 34 (32%). Among respondents that say prices are similar everywhere and that they would not switch operators, every third is aged 55 to 74,» authors of the study say.

Speaking of the choice of communications operators, 19% of respondents said they have switched phone operators in the past year. LMT clients are the most loyal to their operator – 88% of them said they have performed no changes in the past year. 80% of Bite clients are also loyal to their operator. Tele2 has 78% loyal clients.

Nearly half of respondents mentioned service quality and coverage as another important reason for switching operators. 14% of respondents said they decided to switch operators because they could not find an appropriate tariff plan with their previous operator. It should be noted that respondents that have switched to a different operator did so after changing jobs (12%). Other seldom mentioned reasons include unsatisfactory customer service (5%) and someone else paying for communications (4%).

LMT is the most popular communications operator among respondents of the study – 28% of respondents use this operator’s services. 25% of respondents mentioned Bite as their chosen operator, and 22% mentioned Tele2. Pre-paid cards were mentioned less often. Amigo is used by 10% of respondents and Zelta Zivtiņa – by 9%. «Every third respondent aged 55 to 74 mentioned using pre-paid cards,» Gemius representatives say.

Ref: 224.109.109.1691


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