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Ceturtdiena 17.01.2019 | Name days: Tenis, Dravis
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Tourism: Latvians are some of the least friendly people in the world

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Latvian residents are some of the least tourist friendly people in the world, according to the global tourism competitiveness rating compiled by the World Economic Forum (WEF).

In terms of residents’ friendly attitude toward foreign tourists Latvia is on the 136th place (out of 140 possible) next to such countries as Iran, Russia and Venezuela, CNN reports.

The least tourist friendly countries of the world are Bolivia, Venezuela, Russia, and Kuwait.

The friendliest countries include Iceland, New Zealand, Morocco, Macedonia and Austria.

Estonia is one the 50th place in the rating. Lithuania is on the 112th.

As previously reported, Latvia is on the 48th place in WEF’s global tourism rating. This rating is compiled every two years.

Compared to the 2011 rating, Latvia has climbed three positions in terms of tourism competitiveness.

Estonia is on the 30th place (25th place two years ago), while Lithuania is on the 49th (55th two years ago). The most successful countries in this regard are Switzerland, Germany and Austria, followed by Spain, Britain and USA. The TOP 10 ends with France, Sweden and Singapore.

Among the 42 European countries, Latvia is on the 29th place; Estonia is on the 20th, while Lithuania – on the 30th.

When evaluating countries for tourism competitiveness, important factors include laws and regulations, environment protection, safety, healthcare, air, land and marine transport infrastructure, tourism infrastructure, price competitiveness, nature and cultural resources, as well as other aspects.

Ref: 103.109.109.6666


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  1. Surprised says:

    I have lived in 9 countries, several in the top ten here but also Iran. Iranians were lovely people. I am from the UK….Satan as far as the Iranian government think and considering the history, somewhat understandably.
    But the people separate gov issues from the personal and I was always treated very well. So I think this survey is quite inaccurate. Latvians should not pay it much heed.

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